This fall/winter campaign by DIESEL’s theme is “Screen Test”. Often, screen test is shot during an audition or at rehearsals to check camera works. This season, as an AD visual, models puts themselves in character in various situations. 

 

Every season, DIESEL brings you with a fresh and effective advertisement campaign. This season, models in front of camera places themselves in different situations for a screen test. In each frames, not only their expressions and pose are lively. This pleasant setting created is nonetheless, is expressed as a playful visual. Moreover, the styling, make-up, hairstyle is indeed gives out the edgy, spunky-look that signifies DIESEL’s style, in which emphasizes each model’s charismatic charm.

 

In this project, a famous fashion photographer, Steven Meisel participates to photograph Karen Elson, Hanna Gaby Odiele, Jamie Bochart, Fei Fei Sun, and Coco Rocha- whom are all leading the fashion world as a top model. Taking the models into the Meisel’s world of imagination dramatically captured, in that instantly, the full energy compiles through a photograph.

 

This fall/winter, not only DIESEL’s fashion item but its stylish presence is represented highly in regard through this advertisement.